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One of the number one challenges I hear from fellow business owners is, ironically, their inability to prioritize time for their own business. Between managing an inbox full of inquiries, compiling proposals for new projects, and tackling deadlines for the clients you already have, it’s easy to throw your business on the backburner. This type of busyness is often met with the response, “well if you have this much work, you obviously don’t need to need to change anything.” But is that true?
While it might look like you’re swimming in success, your time may very well be spent chugging away on projects and tasks that are far from what you envisioned when you set out to work for yourself. This is where prioritizing personal development comes in — setting aside the time to focus solely on you, your business, and what you want out of it.
Over the course of six years, and my fair share of trial and error, I’ve honed in on a few practices that have helped me gain clarity around prioritizing my business, and setting aside the time to check in with myself and refine my focus. It’s easy to get swept up in the overwhelm that comes with the day-to-day tasks of running a business, but I hope to share some insight that will steer you in the right direction. And as with all things we share, I encourage you to take what resonates with you, and simply leave the parts that don’t.
After nearly six months of procrastination around putting the pieces in place for Marbury, I realized this goal was never going to come to fruition unless I approached it with the same respect, attention, and diligence that I do to any paying client. This means it received a spot on our project calendar, a recurring place on my to-do list, and weekly check-ins for accountability. By not cutting any corners, I began to view Marbury the same way I do any project on our studio’s schedule — with hard and fast deadlines that I’m responsible to meet.
By setting aside the time on your calendar each week to just think (personally, I do it with a notebook and paper, far away from my computer screen), it’s pretty remarkable what you’ll uncover. For example, have you ever tasked yourself to describe your dream customer, or what your ideal work day looks like? These exercises can shine a serious light on the disparities between where you’re at and what you could be working towards.
While the client requests will always come flooding in, the commitments you make to yourself should hold just as much weight as the rest of the items on your to-do list. Set aside any notions that personal development is a luxury, and start to view it as a necessity that dictates the direction your business will take one, five, and ten years down the line. Trust that putting in the time on yourself will pay off in dividends.
Next week we’ll be circling back with some of our favorite organizational tools that we use on the daily, and have helped us keep Marbury a top priority leading up to our launch. In fact, when Marbury launches this fall, there will be an entirely new offering on deck where you and I can have a deep dive dialogue around growth, and continuing to create the business you desire. Stay tuned for more on that!