Botanica is a restaurant and marketplace located in Los Angeles, founded by former food writers-turned-chefs, Emily Fiffer and Heather Sperling. We teamed up with the duo to design their print and packaging system, which draws inspiration from their veggie-centric menu. A collection of abstract, handmade fruit and vegetable patterns appear throughout the collateral, alongside a dusty pink palette that mirrors the interior of the restaurant. From stationery, to product packaging, to signage, we aimed to capture the restaurant’s modern, friendly, and quirky approach to cooking.