Botanica is a restaurant and marketplace located in Los Angeles, founded by former food writers-turned-chefs, Emily Fiffer and Heather Sperling. We teamed up with the duo to design their print and packaging system, which draws inspiration from their veggie-centric menu. A collection of abstract, handmade fruit and vegetable patterns appear throughout the collateral, alongside a dusty pink palette that mirrors the interior of the restaurant. From stationery, to product packaging, to signage, we aimed to capture the restaurant’s modern, friendly, and quirky approach to cooking.
From The Client“Working with Jessica was such a positive experience. Her organization and attention to detail kept us on track, and she was patient and open as we waded through navigating the branding of our unborn business. We couldn’t be happier with the outcome; everything is beautiful and just so us!”Emily Fiffer