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Fetching Fields


Visual Identity
Print Design
Art Direction

Fetching Fields is a modern pet wellness brand that offers quality-driven canine products for the conscious pet owner. With an environmentally-friendly ethos and a commitment to organic, plant-based ingredients, Fetching Fields allows their customer's values around health and wellness to extend to the way they care for their pet.

With an aesthetically minded millennial demographic in mind, Fetching Fields came to us desiring a product that customer’s wouldn’t hesitate leaving on a countertop in a thoughtfully designed home. As an elevated destination for all things canine, the visual identity pairs an eye-catching brand pattern with a classic serif wordmark to achieve a careful balance of playfulness and sophistication.


Web Design & Development by Hatch.
Photography by Sarah Elliott.