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Flight PR


Visual Identity
Print Design

Flight PR is a Silicon Beach-based PR agency founded by Alysha Light that brings focused, highly skilled representation to clients aiming to boldly impact their given field. Consisting of a small team of highly determined senior-level professionals, Flight offers a uniquely personalized approach to service beyond the industry norm, building long-term relationships their clients can trust.

Flight PR came to us desiring a rebrand that would modernize their visual identity and speak to their target market of hard-working brands who strive to push past the status quo. Avoiding any stereotypical cliches in translating the term 'flight' into a visual narrative, we alluded to the concept of travel in a more subtle manner by creating brand patterns out of topographic maps of the cities where the company resides. Additionally, the logo was refreshed with boldly modern typography to offer more versatility in its usage, and the color palette was updated by a bold yet refined palette that relays the strength and fearlessness of the brand while veering away from an overly corporate feel.