Frances Loom’s rugs are collected and curated from antique dealers and flea markets throughout the world, and bring a sense of history and meaning to the spaces they inhabit. We rebranded the company to reflect its product’s heirloom qualities, using a soft, subtle color palette and design inspired by antique European typography. We also created a stationery system and set of hang tags to better represent the product, its backstory, and elevate the Frances Loom brand to set it apart from its competitors.