The Seasons of Your Business

Lifestyle Management
Fresh into daylight saving time, and shorter days on the horizon, I’ve been reflecting on nature’s seasons, and how easily we can draw a parallel to the seasons of our businesses. While there is a season for growth (spring), and a season for action (summer), there inevitably comes a season to harvest (fall), and a season to hibernate and plant new seeds (winter).
Author Jessica Comingore

Fresh into daylight saving time, and shorter days on the horizon, I’ve been reflecting on nature’s seasons, and how easily we can draw a parallel to the seasons of our businesses. While there is a season for growth (spring), and a season for action (summer), there inevitably comes a season to harvest (fall), and a season to hibernate and plant new seeds (winter). Somewhere along the way of building our creative businesses, however, we’ve come to believe that we need to live in a year-round summer; always producing, always moving, and always growing. But as with nature, our business (and ourselves) can greatly benefit some time spent hibernating. Time to reflect, time to regroup, and perhaps most importantly, time to relax.

While the seasons of your business don’t necessarily have to coincide with nature’s seasons, I find that they set a nice rhythm that’s natural to follow. While we’re currently in our own season of harvest coming off the heels of Marbury’s launch, we’re also looking forward to a reflective and quiet season of hibernation come December. An opportunity to make space, devoid of expectation, to allow what we’ve planted to grow. I think that one of the most common misconceptions of running a creative business is that time away means time lost and opportunities missed. But I would challenge that notion and say that you truly can’t achieve growth without it. Our greatest ideas only bloom when we make room for them.

What season is your business currently in? Have you given yourself the time to enjoy the harvest you’ve spent the past ten months tending to? Head over to our Instagram to leave us a comment with your thoughts.

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