3 Assets Every Brand Needs

3 Assets Every Brand Needs

3 Assets Every Brand Needs

There are many elements that go into building a successful brand; a strong brand voice, a clear target audience, and a solid marketing strategy are all key components. However, there are 3 specific assets that are required for a cohesive online presence.

April 07, 2023

Words by Marbury Team

Photo by Brianna Lee

A strong brand presence extends beyond your primary and secondary logo suite. With so many brands and businesses vying for attention, it’s important to stand out and make a lasting impression across all verticals. This is where brand collateral comes in. Brand collateral refers to the online and offline elements that represent your brand, from your website and social media templates to your stationery and packaging. In this post, we’ll discuss the three most important brand collateral assets that every business should have in 2023.

With so many brands and businesses vying for attention, it’s important to stand out and make a lasting impression across all verticals.

 

 

1. Instagram Templates

Instagram is one of the most populated social media platforms in the world, and it’s no secret that it can be a powerful tool for small businesses to reach their target audience. However, simply having an Instagram account isn’t enough. In order to create connections and foster a loyal following, it’s important to have branded Instagram templates.

Instagram templates are pre-designed graphics that can be customized with your brand colors, fonts, and imagery. They can be used for everything from Instagram stories to posts to highlights to reels. By utilizing branded templates, you’re able to create a consistent look and feel for your digital presence. This consistency translates into a feeling of trust, recognition, and ease for your audience.

When someone sees a post or story with your branding on it, they’ll immediately associate it with your business. This can be especially important for small businesses that are just starting out online and haven’t yet magnetized their target clients.

In addition, branded templates can save time and streamline your social media marketing process. Rather than creating graphics from scratch every time you need to post, you can simply customize a pre-designed template. This is a necessary simplification for businesses that want to maximize their time and resources.

 

2. email marketing templates

While social media marketing is important, it’s not the only tool in your marketing arsenal. Email marketing is a dynamic way to reach your target audience and convert leads into customers. It’s also one of the few marketing platforms that give you autonomy, security, and direct access to your audience. While Instagram algorithms are constantly in flux, email marketing is designed to reach your target consumer with exactness and minimal variation.

But in order to make an impact with email marketing, a strong template is key. Your email marketing format should be visually appealing, easy to read, and on-brand. It should also be optimized for mobile, as many people read emails on their smartphones.

When designing your email marketing template, it’s important to remain sensitive to the preferences of your audience. What type of content and design elements will resonate with them? What calls-to-action stir them to click? By tailoring your email marketing template to align with your customer, you’ll be more likely to see measurable success.

 

3. website

Finally, every business will benefit from having a website. Your website is the digital equivalent of a storefront, and it’s often the first impression that potential customers will have of your brand. It’s also where you’ll drive and convert customers, making it a crucial element of your overall marketing strategy.

While a fully custom website isn’t necessary for every business, it’s important to have a website that is clean, easy to navigate, and on-brand. Your website should showcase your products or services in a compelling way, and make it easy for visitors to take action (such as making a purchase or signing up for your mailing list).

In addition, your website should be optimized for search engines (SEO). This means using relevant keywords, creating quality content, and ensuring that your website is mobile-friendly. By optimizing your website for SEO, you’ll be more likely to appear in search engine results when potential customers are looking for businesses like yours.

In conclusion, there are many other elements that go into building a successful brand, such as a strong brand voice, a clear target audience, and a solid marketing strategy. However, by starting with these three brand collateral assets, you’ll be well on your way to building a brand that strikes a chord with your audience and generates sales.

When it comes to creating brand collateral, it’s important to work with a designer or agency that understands your brand and can help you create assets that are cohesive and effective. While it may be tempting to try to create everything yourself using online tools or templates, investing in quality design pays off in the long run. Your target audience notices when you take the time to execute something beautifully and uniquely. 

Visit our About page to learn more about our process and capabilities as an agency. Or click here to inquire directly; we would love to discuss whether Marbury is right for you in this season.

Download our free Brand Discovery Guide, designed to help you unearth your brand’s values and build a strong foundation for your vision to thrive.

Previous Post

The Art of Competitor Analysis

Next Post

How to Make Room for Your Own Ideas

Related Posts

View all posts
How to Create a Customer Avatar
Branding

How to Create a Customer Avatar

One of the most interesting, and often confusing, components of our Brand Strategy process is the customer avatar development.

Brand Strategy vs Marketing Strategy
Branding

Brand Strategy vs Marketing Strategy

There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.

3 Ways to Add Personality to Your Brand Identity
Branding, Design

3 Ways to Add Personality to Your Brand Identity

When it comes to creating a strong brand identity, there’s more to it than just selecting a color scheme and designing a logo. A brand that truly stands out has an energy and character that resonates with its target audience. So, how can you add personality to your brand identity? Here are three tips to get you started.

Discover Your Brand,
Define Your Legacy

A free guide to help you unearth your brand’s values and build a strong foundation for your vision to thrive.