The journey towards a logo is a collaborative process, one that begins with initial concepts. Here’s how we incorporate them into our signature branding process…
The word “timeless” is used generously in both branding and interior design but what truly makes a project timeless? Here’s what it takes to craft a brand that stands the test of time…
No matter what stage of business you’re in, your brand identity is essential to growing and expanding your reach. The question isn’t if you should invest in branding but how.
With an endless list of objectives and assets, it can be hard to discern where your branding process should begin. Here’s our framework for a seamless and streamlined brand journey…
There’s more to a brand than what we see. The narrative carries through to the culture, beliefs, and attitudes of a company to influence its way of being in the world.
Much like the way you feel when wearing a new item, embodied branding draws out your highest self. It calls you forward into a new way of being, doing, and receiving.
Exploring the effect of imagery on branding and sharing a taste of Marbury’s most recent art direction endeavors.
Giving concrete feedback to your branding agency can feel overwhelming, here’s our framework for formulating constructive feedback.
Whether you have your heart set on a television series or an Architectural Digest feature, here’s how to expand your reach…
While it’s true that branding requires less maintenance than marketing, knowing how to measure your brand’s success is still key…
Channeling your design style into your brand identity creates a distinct and memorable connection for your audience. Here’s how to get there…
All unsuccessful rebrands have one thing in common: a failure to consider their reason for being. Here’s what you can do to avoid this common pitfall…
In an industry where differentiation is essential, it’s important to think strategically about how you name your brand. The name you choose will shape the legacy you leave.
The word luxury often elicits images of glamorous storefronts, steeply-priced resorts, and grandiose mansions. But when it comes to branding, luxury can take on a spectrum of shapes and sizes.
At the textbook level, branding is defined as: “a name, term, design, or symbol that identifies one seller’s goods or services as distinct from those of other sellers.” This definition is correct but doesn’t tell the full story.
The journey of building a brand mirrors that of building a home. Like interior design, branding begins with a story. Behind every fluid floor plan or meticulous submark is a narrative waiting to be revealed.
While often referred to as a role model or muse, there’s something about the phrase “possibility model” that excites us. It’s charged with feelings of hope for something previously unseen.
We believe there are few prerequisites before graduating to brand design, none of which include your income or number of followers…
Building a legacy brand is about more than your tone of voice, visuals, or positioning. It’s about the way you make people feel through every interaction.
As entrepreneurs, we are always considering the next step. But what happens when that next step feels unclear? Here are a few questions & insights to guide you in your exploration.
While we often imagine conversion being an issue of marketing, it also extends into branding. So, it’s essential that we optimize our brands to produce consistent and fluid conversion rates.
Whether you’re at the foundational stage of your business or established, it is likely that you have encountered varying degrees of discomfort along the way. This is natural. In fact, it is part of what makes this experience so fulfilling.
Brand mission statements have taken on a corporate feel in recent years. However, we believe they have the potential to transform and inspire the way we do business.
There are several questions we receive when it comes to branding. Many of them are simple on the surface but lead to nuanced and varying answers. Today’s journal post seeks to illuminate those gray areas.
Brand resonance is the key to shaping a magnetic, high-performance presence in your business. Yet many of us aren’t sure what the term actually means, let alone how to apply it practically.
Our brand naming process is an exciting mix between experimentation and convention. It often ends with us exploring uncharted paths that wander and wind. Still, there are a few principles we always follow.
As entrepreneurs, we understand the importance of moving while the vision is fresh. We want to capitalize on our ideas as soon as they land so we can avoid losing momentum. However, speed often comes with a compromise.
With information constantly at our fingertips, it can feel challenging to identify our own voices in the mix. Today’s post is intended to shift our paradigm around consumption and encourage space for reflection.
There are many elements that go into building a successful brand; a strong brand voice, a clear target audience, and a solid marketing strategy are all key components. However, there are 3 specific assets that are required for a cohesive online presence.
By shifting our focus outward, we’re able to gain valuable information on our competitors and activate our unique selling point. Here’s how we approach competitor analysis at Marbury…
There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.
When it comes to creating a strong brand identity, there’s more to it than just selecting a color scheme and designing a logo. A brand that truly stands out has an energy and character that resonates with its target audience. So, how can you add personality to your brand identity? Here are three tips to get you started.
At the start of business, we often settle for “well enough” in order to get the job done. However, we eventually arrive at a place where our businesses need potent, reflective, and quality branding in order to truly grow.
As designers, our job is to contextualize typography through the lens of history, aesthetics, meaning, and emotion in order to select an appropriate visual for each project. Here’s how we use typography to add mood, feeling, and personality into our clients’ brands.
One of the most interesting, and often confusing, components of our Brand Strategy process is the customer avatar development.
In a recent Brand Advisory Session, I was consulting a client on the delineation between them and their business. After evaluating the situation deeper, we realized that they were so caught up in the external perception of their actions that marketing their services was an incredibly vulnerable experience.
At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling.
For many business owners we’ve spoken to over the last 10 years, the word carries negative connotations. They envision it being something that requires an always-on, extroverted personality, face-to-camera on social media, and aggressively pushing people into sales using tactics like fear and scarcity.
When sales are stagnating and revenue takes a dip, your natural instinct is to rush to revamp your marketing strategy or revisit your branding. Your gut reaction tells you that it is time to do something new and start from scratch.
Over the years, we’ve learned that breathing life into a brand requires a careful balance of strategy and spontaneity. No rebrand is exactly the same. From ideation to cultivation, each journey looks different from the last.
Color surrounds us in every moment, affecting the way we exist in our day to day life. Imagine stepping into a living room bathed in warm sunlight and shades of burnt orange. The floor is carpeted a soft, creamy white and the plants in the corner provide a splash of green to accent the space.