Journal | Marbury | Boutique Branding Agency

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All Posts 11
Branding 7
Design 4
Entrepreneurship 2
Inspiration 1

Branding

Brand Strategy vs Marketing Strategy

There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.

Branding, Design

3 Ways to Add Personality to Your Brand Identity

When it comes to creating a strong brand identity, there’s more to it than just selecting a color scheme and designing a logo. A brand that truly stands out has an energy and character that resonates with its target audience. So, how can you add personality to your brand identity? Here are three tips to get you started.

Branding, Design

How to Know When It’s Time to Rebrand

At the start of business, we often settle for “well enough” in order to get the job done. However, we eventually arrive at a place where our businesses need potent, reflective, and quality branding in order to truly grow.

Branding, Design

Telling Stories Through Typography

As designers, our job is to contextualize typography through the lens of history, aesthetics, meaning, and emotion in order to select an appropriate visual for each project. Here’s how we use typography to add mood, feeling, and personality into our clients’ brands.

Young woman wearing white button down with hand tucked in pants.

Branding

How to Create a Customer Avatar

One of the most interesting, and often confusing, components of our Brand Strategy process is the customer avatar development.

Entrepreneurship

The Line Between Ourselves & Our Business

In a recent Brand Advisory Session, I was consulting a client on the delineation between them and their business. After evaluating the situation deeper, we realized that they were so caught up in the external perception of their actions that marketing their services was an incredibly vulnerable experience.

Inspiration

Our Word for the Year

At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling.

Entrepreneurship

Reimagining Marketing

For many business owners we’ve spoken to over the last 10 years, the word carries negative connotations. They envision it being something that requires an always-on, extroverted personality, face-to-camera on social media, and aggressively pushing people into sales using tactics like fear and scarcity.

Branding

Why a Rebrand Isn’t Always the Answer

When sales are stagnating and revenue takes a dip, your natural instinct is to rush to revamp your marketing strategy or revisit your branding. Your gut reaction tells you that it is time to do something new and start from scratch.

Branding

The Making of a Brand

Over the years, we’ve learned that breathing life into a brand requires a careful balance of strategy and spontaneity. No rebrand is exactly the same. From ideation to cultivation, each journey looks different from the last.

Design

The Psychology of Color

Color surrounds us in every moment, affecting the way we exist in our day to day life. Imagine stepping into a living room bathed in warm sunlight and shades of burnt orange. The floor is carpeted a soft, creamy white and the plants in the corner provide a splash of green to accent the space.

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