Journal | Marbury | Boutique Branding Agency

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All Posts 21
Branding 15
Design 7
Entrepreneurship 7
Inspiration 3

Branding, Entrepreneurship

5 Reasons Why Clients Don’t Convert

While we often imagine conversion being an issue of marketing, it also extends into branding. So, it’s essential that we optimize our brands to produce consistent and fluid conversion rates.

Entrepreneurship, Inspiration

3 Growing Pains in Business (& How to Navigate Them)

Whether you’re at the foundational stage of your business or established, it is likely that you have encountered varying degrees of discomfort along the way. This is natural. In fact, it is part of what makes this experience so fulfilling.

Branding, Entrepreneurship

How to Uncover Your Brand Mission

Brand mission statements have taken on a corporate feel in recent years. However, we believe they have the potential to transform and inspire the way we do business.

Abstract shapes layered on a beige background

Branding, Design

Branding Demystified

There are several questions we receive when it comes to branding. Many of them are simple on the surface but lead to nuanced and varying answers. Today’s journal post seeks to illuminate those gray areas.

Branding, Design

How to Create Brand Resonance

Brand resonance is the key to shaping a magnetic, high-performance presence in your business. Yet many of us aren’t sure what the term actually means, let alone how to apply it practically.

Branding

4 Things to Consider When Choosing a Brand Name

Our brand naming process is an exciting mix between experimentation and convention. It often ends with us exploring uncharted paths that wander and wind. Still, there are a few principles we always follow.

Branding, Design

How Long Does The Branding Process Take?

As entrepreneurs, we understand the importance of moving while the vision is fresh. We want to capitalize on our ideas as soon as they land so we can avoid losing momentum. However, speed often comes with a compromise.

Entrepreneurship, Inspiration

How to Make Room for Your Own Ideas

With information constantly at our fingertips, it can feel challenging to identify our own voices in the mix. Today’s post is intended to shift our paradigm around consumption and encourage space for reflection.

Branding

3 Assets Every Brand Needs

There are many elements that go into building a successful brand; a strong brand voice, a clear target audience, and a solid marketing strategy are all key components. However, there are 3 specific assets that are required for a cohesive online presence.

Branding, Entrepreneurship

The Art of Competitor Analysis

By shifting our focus outward, we’re able to gain valuable information on our competitors and activate our unique selling point. Here’s how we approach competitor analysis at Marbury…

Branding

Brand Strategy vs Marketing Strategy

There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.

Branding, Design

3 Ways to Add Personality to Your Brand Identity

When it comes to creating a strong brand identity, there’s more to it than just selecting a color scheme and designing a logo. A brand that truly stands out has an energy and character that resonates with its target audience. So, how can you add personality to your brand identity? Here are three tips to get you started.

Branding, Design

How to Know When It’s Time to Rebrand

At the start of business, we often settle for “well enough” in order to get the job done. However, we eventually arrive at a place where our businesses need potent, reflective, and quality branding in order to truly grow.

Branding, Design

Telling Stories Through Typography

As designers, our job is to contextualize typography through the lens of history, aesthetics, meaning, and emotion in order to select an appropriate visual for each project. Here’s how we use typography to add mood, feeling, and personality into our clients’ brands.

Young woman wearing white button down with hand tucked in pants.

Branding

How to Create a Customer Avatar

One of the most interesting, and often confusing, components of our Brand Strategy process is the customer avatar development.

Entrepreneurship

The Line Between Ourselves & Our Business

In a recent Brand Advisory Session, I was consulting a client on the delineation between them and their business. After evaluating the situation deeper, we realized that they were so caught up in the external perception of their actions that marketing their services was an incredibly vulnerable experience.

Inspiration

Our Word for the Year

At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling.

Entrepreneurship

Reimagining Marketing

For many business owners we’ve spoken to over the last 10 years, the word carries negative connotations. They envision it being something that requires an always-on, extroverted personality, face-to-camera on social media, and aggressively pushing people into sales using tactics like fear and scarcity.

Branding

Why a Rebrand Isn’t Always the Answer

When sales are stagnating and revenue takes a dip, your natural instinct is to rush to revamp your marketing strategy or revisit your branding. Your gut reaction tells you that it is time to do something new and start from scratch.

Branding

The Making of a Brand

Over the years, we’ve learned that breathing life into a brand requires a careful balance of strategy and spontaneity. No rebrand is exactly the same. From ideation to cultivation, each journey looks different from the last.

Design

The Psychology of Color

Color surrounds us in every moment, affecting the way we exist in our day to day life. Imagine stepping into a living room bathed in warm sunlight and shades of burnt orange. The floor is carpeted a soft, creamy white and the plants in the corner provide a splash of green to accent the space.

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