Our Word for the Year

Our Word for the Year

Our Word for the Year

At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling.

February 10, 2023

Words by Marbury Team

Photo by Studio Hamza

There has been a lot of talk in recent years about abandoning resolutions as they impose unnecessary (and often unrealistic) expectations on ourselves to transform overnight or risk failure. In their place have come mantras, intentions, and words of the year, bringing a little grace and wiggle room to the fresh start we often desire on January 1st. 

For us as a studio, we’ve opted for the latter. A word that we can use as a guidepost when it comes to making big decisions this month and beyond. For 2023, that word is structure. 

James Clear, author of Atomic Habits, is famous for his quote, “You do not rise to the level of your goals. You fall to the level of your systems.” This wisdom has quickly become our anchor—a North Star towards freedom and stability.

“You do not rise to the level of your goals. You fall to the level of your systems.”

James Clear

 

At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling. Because building on broken (or nonexistent) systems means building a broken (or nonexistent) business.

As entrepreneurs, our creativity comes alive when we have systems and operations that can hold us. It frees up our mental capacity, allowing us to invest more energy in the areas that excite us. It creates a runway for forward motion.

Last year was our most transformative at Marbury, transitioning from a one-woman show to a team of four, which put a spotlight on the gaps that needed filling and the areas that could be systemized to create an effortless environment for ourselves and our clients.

For you, this can mean:

  • Developing job descriptions and SOPs for each role in your company
  • Refining your service suite or product line to best serve your target audience
  • Nailing down a strategy and system for your marketing where each phase of the process is assigned to the appropriate team member
  • Creating a system for tracking your numbers and reviewing them daily/weekly/monthly/quarterly to evaluate the outcome of your efforts

It’s far from an overnight process, but one that we’re excited about committing our energy to, understanding that there is no scaling without systemizing. No long-term ease without upfront clarity.

What word is keeping you anchored in this season? How are you exploring structure in your own business? We’d love to hear.

Download our free Brand Discovery Guide, designed to help you unearth your brand’s values and build a strong foundation for your vision to thrive.

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