At its core, every business, regardless of industry, needs structure to hold its creativity. One simply cannot thrive without the other. With this belief behind us, we’ve committed to moving slowly this season, taking our time to lay a solid foundation before shifting our focus to scaling. Because building on broken (or nonexistent) systems means building a broken (or nonexistent) business.
As entrepreneurs, our creativity comes alive when we have systems and operations that can hold us. It frees up our mental capacity, allowing us to invest more energy in the areas that excite us. It creates a runway for forward motion.
Last year was our most transformative at Marbury, transitioning from a one-woman show to a team of four, which put a spotlight on the gaps that needed filling and the areas that could be systemized to create an effortless environment for ourselves and our clients.
For you, this can mean:
- Developing job descriptions and SOPs for each role in your company
- Refining your service suite or product line to best serve your target audience
- Nailing down a strategy and system for your marketing where each phase of the process is assigned to the appropriate team member
- Creating a system for tracking your numbers and reviewing them daily/weekly/monthly/quarterly to evaluate the outcome of your efforts
It’s far from an overnight process, but one that we’re excited about committing our energy to, understanding that there is no scaling without systemizing. No long term ease without upfront clarity.
What word is keeping you anchored in this season? How are you exploring structure in your own business? We’d love to hear.