Consciously or unconsciously, every interior designer’s work is shaped by the beliefs and narratives they hold close. Everything, from personal upbringing to spiritual beliefs to core values, influences your design approach. Although this query might feel daunting, take a moment to contemplate it. Begin by thinking broadly and then gradually narrow down your focus:
Chances are, you are already subconsciously translating these beliefs into your designs. Perhaps you are drawn to bright and open interiors because you view homes as havens of joy and vitality. Or maybe you gravitate toward eclectic and contrasting elements as a reflection of your appreciation for innovation and expansion. Whatever the case, invest time in identifying these guiding beliefs; they will drive your brand’s essence in later development.
Consider the emotional journey you guide your clients through, from project initiation to completion. If uncertain, reflect on the feedback you often receive once a project concludes. Identify recurring themes in their reflections. What emotions does your work elicit in them?
These emotions will be infused into your brand identity, forging a sentimental connection between you and your audience. This primarily manifests through your brand’s color scheme, along with the overall ambiance of your design. A designer who evokes sentiments of nostalgia and comfort might experiment with vintage type or aged textures. Conversely, a daring avant-garde designer may opt for bold sans serifs and high-contrast hues. Your brand’s essence hinges on the emotions you intend to evoke, so dedicating time to uncovering these sensations during your brand exploration is pivotal.
Lastly, what fuels your inspiration and drives your design process? Is it the limitless possibilities of a new space, the excitement of the creative hunt, or the interactions with clients? It might even be a blend of these factors or something entirely unique. Compile a list of the aspects you most eagerly anticipate when embarking on a project.
These sources of inspiration offer valuable insight into your design persona. By integrating these passions into your brand, you attract an audience captivated by the very elements that excite you. The result? Enhanced client attraction, more qualified leads, and inquiries aligned with your passions.
In essence, your design signature stands as a unique facet you truly own as a brand. It’s an irreplaceable reflection of your lived experiences and personal perspectives. This core element of your creative identity should resonate throughout every facet of your brand for the sake of cohesion and authenticity. We firmly advocate for placing your design style and philosophy at the heart of your strategic approach.
To delve further into our brand strategy process and learn how we craft enduring brands for seasoned designers, we encourage you to reach out here.