How to Integrate Your Interior Design Style Into Your Branding

How to Integrate Your Interior Design Style Into Your Branding

How to Integrate Your Interior Design Style Into Your Branding

Channeling your design style into your brand identity creates a distinct and memorable connection for your audience. Here’s how to get there…

August 18, 2023

Words by Marbury Team

Photo by Jeffery Ho

Each interior designer cultivates a distinct and unique style, a manifestation of their creative philosophy. This artistic expression evolves over time through exploration and innate inclinations. Whether it embraces the curated calm of coastal aesthetics or the bold vibrancy of midcentury motifs, your style establishes the foundation for your creative endeavors.

And when you align your brand with your style, you amplify recognition and strengthen your story. This connection enables your audience to swiftly identify your visual identity just as readily as they recognize your work. The synergy between these two elements fosters a memorable, immersive, and multi-dimensional experience for your viewers. Furthermore, this personal toch grants you a competitive edge in a saturated market. 

By establishing a definitive style, you carve out a distinct and intimate space for your brand to occupy.

This integration often speaks softly rather than loudly. In the case of Amber Interiors, we portrayed her warm, white-walled style through a refined color palette and timeless typography. The outcome was a seamless and contemporary brand identity that harmonized with her signature aesthetic. It remained explicit without overt explanation, providing room for her audience to interpret the brand’s simplicity on their own terms. To witness the result in action, click here.

In this journal entry, we will explore three fundamental questions to aid you in defining and seamlessly incorporating your interior design style into your brand:

By establishing a definitive style, you carve out a distinct and intimate space for your brand to occupy.



1. What are your core beliefs?

Consciously or unconsciously, every interior designer’s work is shaped by the beliefs and narratives they hold close. Everything, from personal upbringing to spiritual beliefs to core values, influences your design approach. Although this query might feel daunting, take a moment to contemplate it. Begin by thinking broadly and then gradually narrow down your focus:

  • What are your overarching beliefs about the world?
  • How do these beliefs inform your design perspective?
  • What is your philosophy concerning the concept of home?
  • What value do you bring to the word?

Chances are, you are already subconsciously translating these beliefs into your designs. Perhaps you are drawn to bright and open interiors because you view homes as havens of joy and vitality. Or maybe you gravitate toward eclectic and contrasting elements as a reflection of your appreciation for innovation and expansion. Whatever the case, invest time in identifying these guiding beliefs; they will drive your brand’s essence in later development. 


2. What emotions do you evoke in your clients?

Consider the emotional journey you guide your clients through, from project initiation to completion. If uncertain, reflect on the feedback you often receive once a project concludes. Identify recurring themes in their reflections. What emotions does your work elicit in them?

These emotions will be infused into your brand identity, forging a sentimental connection between you and your audience. This primarily manifests through your brand’s color scheme, along with the overall ambiance of your design. A designer who evokes sentiments of nostalgia and comfort might experiment with vintage type or aged textures. Conversely, a daring avant-garde designer may opt for bold sans serifs and high-contrast hues. Your brand’s essence hinges on the emotions you intend to evoke, so dedicating time to uncovering these sensations during your brand exploration is pivotal.


3. What ignites your passion?

Lastly, what fuels your inspiration and drives your design process? Is it the limitless possibilities of a new space, the excitement of the creative hunt, or the interactions with clients? It might even be a blend of these factors or something entirely unique. Compile a list of the aspects you most eagerly anticipate when embarking on a project.

These sources of inspiration offer valuable insight into your design persona. By integrating these passions into your brand, you attract an audience captivated by the very elements that excite you. The result? Enhanced client attraction, more qualified leads, and inquiries aligned with your passions.

In essence, your design signature stands as a unique facet you truly own as a brand. It’s an irreplaceable reflection of your lived experiences and personal perspectives. This core element of your creative identity should resonate throughout every facet of your brand for the sake of cohesion and authenticity. We firmly advocate for placing your design style and philosophy at the heart of your strategic approach.

To delve further into our brand strategy process and learn how we craft enduring brands for seasoned designers, we encourage you to reach out here.

Previous Post

Common Rebranding Mistakes (& How to Avoid Them)

Next Post

How to Measure Brand Success

Related Posts

View all posts
3 Ways to Add Personality to Your Brand Identity
Branding, Design

3 Ways to Add Personality to Your Brand Identity

When it comes to creating a strong brand identity, there’s more to it than just selecting a color scheme and designing a logo. A brand that truly stands out has an energy and character that resonates with its target audience. So, how can you add personality to your brand identity? Here are three tips to get you started.

Brand Strategy vs Marketing Strategy

Brand Strategy vs Marketing Strategy

There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.

Similarities Between Branding and Interior Design
Branding, Design

Similarities Between Branding and Interior Design

The journey of building a brand mirrors that of building a home. Like interior design, branding begins with a story. Behind every fluid floor plan or meticulous submark is a narrative waiting to be revealed.

Discover Your Brand,
Define Your Legacy

A free guide to help you unearth your brand’s values and build a strong foundation for your vision to thrive.