At the start of business, we often settle for “well enough” in order to get the job done. However, we eventually arrive at a place where our businesses need potent, reflective, and quality branding in order to truly grow.
What can a rebrand do for your business?
As most modern business owners know, a brand differentiates you from your competition. Not only does it use the right aesthetics to speak to your target audience, it helps identify the foundation of your entire business. When those foundations change or your business is not performing as you were hoping, a rebrand can help you gain more traction with:
Unfortunately, many business owners can misinterpret a rebrand as a cure-all for low sales, poor audience engagement, and/or a lack of investors. But in reality, a rebrand is only one part of a business’s success. That’s why it’s important to know when you should plan for rebranding—and when you should not.
Your business will change; that is inevitable. As it does, you may notice shifts in your branding or positioning that do not feel as true to the business as they once did. If that’s the case for you, it may be time for a rebrand.
Here are some signs that you may be ready for a rebrand:
The pillars of your brand are the foundation and these pillars can shift pretty dramatically in the first few years of operation. If any of the following “foundational elements” change within your business, it can signal time for a rebrand.
Maybe your brand’s purpose (your “why”) has changed altogether. You’re no longer looking to offer X but instead sell Y, or maybe you’ve realized that there is a different driving force behind what you do.
The audience you’re speaking to (or deliberately pursuing) has changed. You may also notice that your product/service differs drastically from the competition, and it’s time to highlight that more.
The values you’re guaranteeing to your audience have shifted or are not being reflected properly.
Your tone of voice and the way you want to engage with your audience has changed.
These are the aesthetics that most people associate with branding (i.e. logo, typography, color palette, etc.), which you may feel no longer express any of the above properly.
In our experience with businesses seeking a rebrand, if there is a major shift in at least 2 of the 5 brand pillars, a rebrand is usually necessary. If you’re interested in realigning your brand identity, we invite you to inquire with us here to learn how Marbury’s services can support you in this shift. Or, click here to explore our agency capabilities!
