Boxwood Avenue’s origin story setting of a rural California town not only provided a charming backdrop but also established a strong foundation for their brand’s new narrative. As their business expanded, it became clear that their brand identity required refinement to reflect their growth. We worked closely with their team to craft a rich and adaptable visual language that embodies the essence of slow living, ensuring that it would endure as a lasting legacy.
One of the brand’s primary submarks features a boxwood clipping illustrated in the style of an old woodblock print. This element has also been translated into a pattern repeat for use throughout the identity system, shown here on custom tissue paper for Boxwood Avenue Mercantile.
An address stamp designed for Boxwood Avenue Mercantile that can be adapted to future brick-and-mortar locations. (Right) A rearranged and reflected wordmark serves as a secondary submark for the brand and doubles as a vessel for copy.