Year
2022
Services
Brand Strategy, Brand Identity, Print Collateral, Packaging Design
Client
Boxwood Avenue
Industry
Interior Design, Retail

A meaningful mercantile proves all things can be held together by a story.

Boxwood Avenue’s origin story setting of a rural California town not only provided a charming backdrop but also established a strong foundation for their brand’s new narrative. As their business expanded, it became clear that their brand identity required refinement to reflect their growth. We worked closely with their team to craft a rich and adaptable visual language that embodies the essence of slow living, ensuring that it would endure as a lasting legacy.

Wordmark

With three verticals beneath the Boxwood Avenue brand—an interior design studio, a brick-and-mortar shop, and a lifestyle website—we sought to develop an identity system that flowed seamlessly between each entity.

A customized, all-caps, Roman-style typeface was selected as the foundation for each wordmark to mimic the feeling of typography found in old, hand-typeset books to create a feeling of nostalgia and timelessness. To soften the all-caps lettering, we incorporated an elegant, italicized abbreviation of avenue to serve as a consistent bridge.

Brand Pattern

One of the brand’s primary submarks features a boxwood clipping illustrated in the style of an old woodblock print. This element has also been translated into a pattern repeat for use throughout the identity system, shown here on custom tissue paper for Boxwood Avenue Mercantile.

Submarks

An address stamp designed for Boxwood Avenue Mercantile that can be adapted to future brick-and-mortar locations. A rearranged and reflected wordmark serves as a secondary submark for the brand and doubles as a vessel for copy.

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