Our goal as an agency is to empower you toward a branding solution that aligns with your priorities, honors your season of life, and maximizes your resources.

01. Emerging

Your business was recently launched independently or with a small, evolving team of creatives to support you in the day-to-day. This stage of business comes with the unique challenges of tighter budgets, learning curves, and time limitations. Though challenging, this is one of the most exciting stages of brand development. 

Here’s what you should prioritize at this stage: 

• Building a strong foundation
• Creating a clear vision to guide your growth
• Making informed investments
• Leading with strategy
• And generating brand awareness

Which Marbury service is right for you:

Brand Strategy — Our signature Brand Strategy process is for emerging and seasoned entrepreneurs who want to grow their brand from a strategic, rooted, and confident foundation. Over three weeks, we conduct a thorough analysis to craft your brand messages, identify your unique value proposition, audit your competitors, and more. This is where every Marbury client begins before moving on to visual identity or website design. It allows you to form the cornerstone of an enduring brand identity. This is, arguably, the most important step in the process.

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02. Expanding

Your business is consistent; you’ve hired or are hiring your first full-time employee, and you’ve become positively recognized/known within your community. Now, you’re ready to explore what comes next. You are stepping into this season of business with a desire for more intentionality, impact, and distinction. Until now, your branding has “done what it’s supposed to” but it doesn’t feel aligned with where you picture yourself 5-10+ years from now.

Here’s what you should prioritize at this stage: 

• Building emotional connection
• Expanding brand reach
• Elevating your visual identity
• Clarifying your vision
• Confidently embodying your brand
• Articulating your value
• Differentiating your brand

Which Marbury service is right for you:

Brand Identity — This is an efficient 7-week container in which we guide you through a fine-tuned process that results in a distinctive brand identity and a comprehensive brand style guide to empower you to launch or relaunch your brand with ease. It’s suited for the entrepreneur ready for a refreshed visual identity that uplevels their brand quality and equity.  

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03. Envisioning 

At this stage, you have built a strong industry reputation, a recognizable personal brand, and a loyal audience. Now, you are casting your vision further. You’re aiming for book releases, international collaborations, notable press features, product launches, and more to become a heritage brand. This stage is accompanied by the challenge of elevating your identity without alienating your existing audience or straying from your core values. 

Here’s what to prioritize at this stage:

• Building authority
• Launching or re-launching your website
• Increasing brand equity
• Strategic positioning
• Analyzing your target audience
• Deepening your brand messaging

Which Marbury service is right for you: 

Website Design — We start with our website strategy process and then pair it with website design to refine your brand’s primary marketing tool. Over 6-20 weeks, we build a semi-custom or fully-custom website ready to launch on Squarespace or hand off to our development partner for execution on WordPress or Shopify. Your new aesthetically aligned website will help you build authority, showcase products, and convert leads with more ease. 

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If you find that you are between stages or still unsure where to invest your branding budget, you are welcome to schedule a Discovery Dialogue with us directly. On this call, we will perform a brief audit to understand your primary brand objectives, current obstacles, and long-term vision. We will then discern whether or not Marbury is the right match for your brand. Click here to start a conversation—we look forward to hearing your story.