We developed a suite of symbols based on the brand’s core values of community, rest, regeneration, and evolution that appear abstract at first glance but hold a deeper meaning upon further examination.
The community mark features interlocking rings that symbolize lasting connection as well as a nod to the classic infinity symbol. The regeneration mark captures a feeling of motion with a circle falling from the half-circle anchor above it. The evolution mark is a composition that resembles the process of mitosis. The rest mark is the inverse of regeneration where the shapes instead create a feeling of calm and steadiness.
Each symbol features an imperfect and varying line weight to illustrate a presence of hand or human touch. These submarks have also been disassembled to create a secondary brand pattern.