Brand resonance is the key to shaping a magnetic, high-performance presence in your business. Yet many of us aren’t sure what the term actually means, let alone how to apply it practically.

As entrepreneurs, we understand the importance of moving while the vision is fresh. We want to capitalize on our ideas as soon as they land so we can avoid losing momentum. However, speed often comes with a compromise.

There are two key components of a successful business: brand strategy and marketing strategy. Though the two are often used in tandem, they each serve distinct purposes that coalesce to create a resonant brand experience.